Industry News

Here is a recap of what happened in the search forums today...

Google just posted its annual Seasonal Holidays Doodle, Google logo, for the 2025 holiday season. We have Christmas, Hanukkah and Kwanzaa coming up really soon now and since it is December 1, Google posted the Doodle.

Google is reportedly working on a new Gemini App user experience, which it is calling 2.0. The company is putting "huge investment" into this update of the Gemini user experience but we are not sure when this new look and experience will be released.

Google is testing a new widget at the top of the Google Discover feed. It is called "Top Searches," and it will randomly show some of the top searches across Google Search. And guess what, when you click on them, it takes you into AI Mode, not Google Search.

Google is testing using inline, hover-style links for citations in the AI Mode results. When you hover your mouse cursor over the link card, it will hover the link card sources over the answer.

Google Ads published new documentation on a tool called "Website Optimizer." Now, some of you OGs may remember Website Optimizer from 2008 or so. Well, it was renamed to Google Optimize and then sunset on September 30, 2023. Google Ads may be bringing it back or making something new within Google Ads named Website Optimizer.

As you know, Google finally launched custom annotations within the Google Search Console performance reports. Well, one issue we noticed is that it does not allow for adding annotations for data it does not have yet, like for today. Today, Google rolled out support for current/future dates.

Google Search Console's page indexing report is delayed again, stuck at two weeks ago, November 17, 2025. This is a much longer than normal delay for this page indexing report, but it is just a reporting issue and it does not mean your site has any issues with indexing.

I like this alternative to the “Disagree and Commit” saying:

“Disagree and let’s see” allows you to stay aligned with the team without forcing you to pretend you had conviction you didn’t have. It lets you walk into a room with your team and be honest:

“Here’s the path that was chosen. It wasn’t my first pick, but here’s the experiment we’re running, and here’s what we’re trying to learn.”

That’s a much more authentic stance for most leaders than repeating something with a tight...

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